Our product launch strategies entail thorough market and consumer research, in-depth planning and strategic implementation. We determine our objectives and strategies on achieving goals. Professional product launch with right timing and targeted approach guarantees our success.
Market analysis and knowledge / market share
| We uncover any possible market opportunities that can be used to give our business a competitive advantage. Through various forms of research, we collect and evaluate data related to market dynamics and trends, target therapeutic areas, products sales, pharmaceutical industry benchmarks. Pharmaceutical market research analysis helps us validate a product's potential and market penetration capabilities. We monitor the competition, identify unmet needs and evaluate new potential products for our market. Carrying out deep market analysis, understanding market dynamics and trends gives us and our partners true picture of pharmaceutical industry, which guarantees absolutely realistic expectations. |
Launch of products
| Our product launch strategies entail thorough market and consumer research, in-depth planning and strategic implementation. Before launching the product, we determine our objectives and strategies on achieving goals. Then we create a plan designed to earn our product the most interest in target auditory and provide our brand with the highest exposure. We ensure success through right timing and presentation both the clinical and non-clinical benefits of a new product to physicians and key opinion leaders. The right product launch strategy helps us ensure that the drug launched is recognized and accepted by physicians, KOLs, and patients alike. Professional product launch with right timing and targeted approach - guaranteed success for new products that ensures future growth and strengthening of brand. |
Developing of promotional materials
| As part of our marketing activities, we develop promotional materials in accordance with our product strategy and customer needs. Our booklets and digital presenters for doctors and pharmacists contain the most relevant scientific information from reliable sources to ensure a high level of ethical promotion of our products. We provide high quality of our promotional materials through cooperation with professional companies in this field. Achieving brand awareness is one of the major factors of success. We establish a promotional strategy that helps to reach the highest level of brand awareness possible. |
Trainings
| We conduct regular marketing and product trainings to our salesforce to ensure their high-level customer interaction and good product knowledge. Our training materials on products based on the most recent scientific materials from reliable sources, contain all necessary medical information about our products, and also marketing strategy and positioning for each brand. Our aim is to make sure that our medical sales representatives have a high level of knowledge and stay up to date with changes in the medical field, healthcare and pharmaceutical industry, also understand the wants, needs, and priorities of a wide range of our customers. Trainings allow our employees gain new knowledge, help their professional development and motivate them. Qualified, trained and motivated staff. Our employees implement our marketing strategies through ethical and professional customer interaction. |
Preparing forecast by deep market analysis
| The sales forecast is a key part of the business plan development. Industry and market analysis are the most essential steps in competitive business analysis that helps us in the identification of the right target customers and their variegated requirements. We create our sales forecast through market analysis, competitors’ analyses and product pricing. We determine market potential and estimate the total sales expected across the industry for a given product category within a certain time frame. We identify our current and potential competitors and research their products, sales, and marketing strategies, asses their strengths and weaknesses. Our pricing strategies based on choosing prices to maximize profits while considering consumer and market demand. An accurate sales forecast, which helps us to measure the demand for products, allows to look into the future and strategically plan our steps to increase sales. |
CRM
| CRM system has been recently implemented at Ambiance. This digital marketing technology, that has been in progress is extremely beneficial and well-tailored to Ambiance internal processes. CRM system was implemented for the effective work of medical representatives, the purpose of which is to improve the quality of work with clients, increased communication between managers and representatives, monitor and analyse of the execution of set goals and, in general, the activity of an individual employee in the territory. By running CRM, we monitor the internal processes and ensure that no question goes unanswered. CRM process also ensures us we stay in line with the current digital world and future expectations. |